31st April, not only marked the end of a month but a beginning for Music Geeks. A music company that took over 3+ years to develop and come to life. What started off as random scribbles on paper, the back of receipts and napkins (pretty much anything I could write on, once an idea came into my head) finally came to fruition.
It is definitely a leap of faith which has got me here. Thanks to a senior lecturer of my MA course, he inspired the name behind a company which will showcase to the world and music lovers alike, an all-access pass to one of the world’s most exciting industry.
I’ve always wanted to run my own music publication, but my passion for music ran a little bit deeper. At a time where print journalism is in decline, and music publications are slowly evaporating from our newsstands and independent titles are on the rise, I wanted to offer much more than just a magazine. I wanted to create a brand recognised for its knowledge and expertise of the music industry, that supports the incredible talent that contributes to its industry, whilst connecting a community of music lovers watching it all unfold.
Music Geeks is a self-publisher; first. Expect to see our quarterly music industry magazine (subject to change), to be launched this summer. Our pilot issue will be incredible, featuring inspiring stories, careers and people. It will also include features with breakthrough artists, and openly critique the industry’s topical issues, offer careers advice and a lot more. If you would like to contribute to the magazine or be a part of the Music Geeks team in any other way, please get in touch via www.musicgeeks.co.uk. Secondly, we will be publishing books, games and merchandise in the future – entirely based on music. Visit the site for a snapshot of our merchandise, that we intend to sell.
With that being said, my first initial business idea was a curated content service for music lovers by the name of MusicUncut. At the time of finalising a business plan to perfection, I realised the skills and expertise would eventually overwhelm and then consume me. Investment and tech expertise seemed far out of reach. Not to mention a potential lawsuit if I went ahead, as there is already a music publication by the name of Uncut. So it was back to the drawing board – back to my initial idea and create a music publication.
So why did it take so long? Well, I am a perfectionist. An overthinker. What if? How about? Why not? Maybe? all questions that became stumbling blocks and personal hurdles. This wouldn’t be the first time I was to launch a publication, as I had previously worked for a company (which will remain nameless) as Editor-in-Chief for over a year and pitched the idea for a magazine to the CEO, which would later go up in flames and end in a mutual split based on ‘creative differences’.
But everything happens for a reason. Took a while, but I’m finally here. I will now be owner and Editor-in-Chief of my own company. I am excited to see where Music Geeks will take me, but more excited to see a community of Music Geeks come together, purely obsessed with sound.
Let me know your thoughts on the logo!
P.S Big Shout to Wolfden Creative for the amazing branding.